Fiber Sales

Meta Ads V1

Meta Ads Performance (V1 - Fiber Sales)

Spend

$5,062.02

Clicks

5,637

Impressions

279,296

Leads

313

$16.17 CPL

CTR

2.02%

CPC

$0.90

Campaign	Spend	Clicks	Impr.	Leads	CPL	CTR
AIA Full AI test	$1,362.51	1,573	47,839	95	$14.34	3.29%
Phone Promo Fall	$1,313.25	1,469	63,427	82	$16.01	2.32%
Phone Promo	$1,035.71	1,198	77,453	72	$14.38	1.55%
AIA (Retargeting/Traffic V1)	$576.09	622	42,411	30	$19.20	1.47%
AIA V2	$435.72	438	25,866	20	$21.79	1.69%
Halloween Leads	$338.74	337	22,300	14	$24.20	1.51%
Total	$5,062.02	5,637	279,296	313	$16.17	2.02%

Meta Ads V2

Meta Ads Performance (V2 - Fiber Connect)

Spend

$2,468.24

Clicks

1,555

Impressions

117,520

Leads

$33.81 CPL

CTR

1.32%

CPC

$1.59

Campaign	Spend	Clicks	Impr.	Leads	CPL	CTR
Cell Phone Promo V2	$923.79	661	36,627	26	$35.53	1.80%
Internet Air Business V2	$852.13	491	38,985	24	$35.51	1.26%
Retargeting/Traffic V2	$692.32	403	41,908	23	$30.10	0.96%
Total	$2,468.24	1,555	117,520	73	$33.81	1.32%

Google Ads V1

Google Ads Performance (V1 - Fiber Connect)

Spend

$188.40

Clicks

Impressions

10,000

Leads

$12.56 CPL

CTR

0.40%

CPC

$4.71

Campaign	Spend	Clicks	Impr.	Conv.	CPA	CTR
Phone Promo \| Search #2	$71.10	13	1,110	6	$11.85	1.17%
Phone Promo \| PMax	$50.89	9	5,445	4	$12.72	0.17%
AIA \| Search \| LEAD FORM	$28.99	10	591	2	$14.50	1.69%
AIA \| PMax #2	$22.48	4	1,831	2	$11.24	0.22%
Phone Promo \| Search \| LEAD FORM	$14.94	4	1,023	1	$14.94	0.39%
Total	$188.40	40	10,000	15	$12.56	0.40%

Google Ads V2

Google Ads Performance (V2 - Fiber Sales V2)

Spend

$122.38

Clicks

Impressions

611

Conversions

$122.38 CPA

CTR

3.27%

CPC

$6.12

Campaign	Spend	Clicks	Impr.	Conv.	CPA	CTR
Direct Checkout \| ABF \| Search \| Targeting	$70.31	8	231	1	$70.31	3.46%
Direct Checkout \| ABF \| Search \| None	$28.06	6	170	0	-	3.53%
Direct Checkout \| ABF \| Search \| Observation	$24.01	6	210	0	-	2.86%
Total	$122.38	20	611	1	$122.38	3.27%